A logo can be described as the face of a company. Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.
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“A logo doesn’t sell (directly), it identifies.”
“The strongest logos tell simple stories.”
“A logo is the period at the end of a sentence, not the sentence itself.”
“Logos are the graphic extension of the internal realities of a company.”
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